Real Racine (Racine County Convention and Visitors Bureau) is the accredited 501c-6 non-profit destination marketing organization that oversees tourism promotion and development in Racine County, Wisconsin.
Our mission is to promote Racine County as an attractive destination to enhance the local economy. We are governed by a 16-member board of directors, and have a small staff and several volunteers.
We operate the Real Racine Visitors Center at 14015 Washington Avenue (Hwy 20), Sturtevant, Wisconsin. The center is located just west of the I-94/Hwy 20 interchange (Exit 333). In addition to marketing to leisure, meeting/convention, group tour, and sports markets, we produce and promote several special events. Past events include the EVP Beach Volleyball tour, Ironman 70.3 Racine Triathlon, Antique & Classic Boat Society International Boat Show, and Open House Racine County.