About Us

Real Racine (Racine County Convention and Visitors Bureau) is the accredited 501c-6 non-profit destination marketing organization that oversees tourism promotion and development in Racine County, Wisconsin.

Our mission is to promote Racine County as an attractive destination to enhance the local economy. We are governed by a 17-member board of directors, and have four full-time and six part-time employees and several volunteers.

We operate the Real Racine Visitor Center at 14015 Washington Avenue (Hwy 20), Sturtevant, Wisconsin. The center is located just west of the I-94/Hwy 20 interchange (Exit 333). In addition to marketing to leisure, meeting/convention, group tour, and sports markets, we produce and promote several special events, including the EVP Beach Volleyball tour, Real Racine International Triathlon and Open House Racine County.

Come and see us soon!