About Us

Real Racine (Racine County Convention and Visitors Bureau) is the accredited 501c-6 non-profit destination marketing organization that oversees tourism promotion and development in Racine County, Wis.

Our mission is to promote Racine County as an attractive destination to enhance the local economy. We are governed by a 16-member board of directors and currently have five full-time and seven part-time employees.

We operate the Real Racine Visitor Center, 14015 Washington Ave. (Hwy. 20), Sturtevant, Wis. The center is located just west of the I-94/Hwy. 20 interchange (Exit 333). In addition to marketing to leisure, meeting/convention, group tour and sports markets, we produce and promote several special events, including the Ironman 70.3 Racine triathlon, EVP Beach Volleyball tour, the Bikes, Boards 'n Beach Series and Open House Racine County.

Come and see us soon!