Visitor spending in Racine County set a record $232.3 million in 2015, according to research conducted by national firm Tourism Economics.
The report, released by the Wisconsin Department of Tourism for National Travel and Tourism Week, May 1-7, showed a 1.9% increase in visitor spending compared with 2014. In addition, tourism supported 4,091 Racine County jobs that contributed $108.6 million in personal income last year. Those local jobs generated $26.9 million in state and local taxes.
Racine County's tourism spending ranked 12th among the state's 72 counties in 2015.
“We are thrilled to set another record for Racine County tourism spending," said Dave Blank, Real Racine CEO. “Last year's performance — the fourth straight increase since 2012 — can be attributed to our wonderful natural assets like the Lake Michigan beaches, the popularity of our Frank Lloyd Wright-designed architecture and major annual events like The Color Run Racine and The Ironman 70.3 Racine triathlon. SC Johnson's sponsorship of tour buses to Racine from the Chicago Architectural Biennial also had a positive impact last year."
Statewide, tourism had an overall $19.2 billion business impact in 2015, up $817 million, or 4.4 percent, from the previous year. Tourism supported 190,717 jobs that accounted for $5.1 billion in personal income.